I don’t think ever. Twitter has too big of a brand name and recognition, where X does not, and they’ll keep coasting on it (their emails to you still say “formerly known as Twitter”). News sites and places will keep calling it Twitter because X is too confusing of a name, and certain parts of their reader-base will simply have no idea who it is that they’re on about, and some social media will call it Twitter because X is a silly name, and they do not respect Elon Musk’s rebranding of Twitter in much the same way that he does not respect his daughter’s name or identity.

Forever, because X looks like a placeholder and media wants to be clear so they use the name that people actually associate with that trash website. It will never just be X because it is a terrible name for a business.

Never. It will always be just “Twitter”.

Twitter, formerly known as X

I never stopped calling it Twitter. X is a window manager, a letter of the alphabet, or the most algebraic variable name. It’s not a name for a company.

X is just a vague term though. It’s also often used as a placeholder for unknown or variable things. So the “formerly Twitter” is going to stick for quite a while.

It’s like naming a product “The Thing”. Anyone who talks about it will always have to clarify what Thing they are talking about basically forever.

Everyone collectively agreed x is stupid and I hope spite will make sure this sentiment never changes

We didn’t stop hearing Prince referred to as “the artist formerly known as Prince” until he changed his name from that symbol back to Prince.

I expect the same for the website formerly known as Twitter.

Twitter is the only time I will ever be okay with deadnaming.

Comcast introduced the “Xfinity” branding in 2010. I still call refer to it as “Comcast”. Any conversation I have where an ISP comes up, the word “Comcast” is used. If someone says “Xfinity”, they often follow it up with “you know, Comcast”.

Now that’s a VERY clear brand change.

The name “X” is a VERY confusing brand change. It will likely be called Twitter forever. In fact at some point Musk will sell or give up on “X” and I guarantee within a year the new owner will change the name back to Twitter.

I’ll keep calling it twitter as long as musk keeps deadnaming his daughter

I think one of the reasons why we’re still seeing this done by journalists is because Elon’s takeover is probably relevant to whatever it is they’re reporting. I’ve definitely seen articles just refer to it as “X”. But whenever it’s a story about some crazy racist shit someone said or how poorly their advertising business is doing, it’s “formerly Twitter”.

That said, I think online people who aren’t writing for news outlets and aren’t insane will — for the most part — always call it Twitter out of spite until the site either dies or Musk sells it and it changes back.

It’s still twitter now and always will be so it doesn’t matter.

My mind keeps coming up with tag lines for X….

X:

… where the fruits of piracy can be found

… - rated best for quirky images

… where you’ll find that special someone you realized you DON’T want to spend the rest of your life with.

Anyone got more?

I think, the main problem is that “X” doesn’t look like a name.

When someone’s not starkly aware of the platform being called that, they might think the author typoed.
Or is using it like the idiom “they posted it to X, Y and Z” (so just a nondescript set of platforms).
Or genuinely means the letter X and that just doesn’t make sense in the context presented.

“X, formerly Twitter” is just a better name than “X”, because it is recognizable.