The group, Global Alliance for Responsible Media, also known as GARM, is a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content. GARM confirmed it is still planning to defend itself in court.
The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.
No, you don’t understand.
The advertising entities, who definitely suck ass, would be MUCH WORSE and so would EVERYTHING ELSE if there wasn’t someone telling them “don’t put ads next to nazis”. It’s called harm reduction dude.
No, I understand.
Do you really think that if it wasn’t for their consortium, companies would think “you know what? I think we should run ads next to Nazis”.
Hint: No. They wouldn’t.
But they would end up running ads next to them more often. There are a lot of shitty industry groups. This is like the most banal, inoffensive one to get shitty about.