Because it’s a professional service and they are willing to pay to not have to deal with:
- instance drama
- overloaded moderation teams
- other entitled users who are not paying and still find themselves in the right to complain
- admins who are doing this as hobby, so may disappear because their day job got more demanding and they can not maintain the instance
- admins who were overly enthusiastic but not experienced enough and lose a whole database
- etc, etc, etc.
There are some other benefits (specific to my business):
- I pledged to give 20% of the profits to all the open source projects I host. So people paying me are indirectly supporting the Fediverse.
- Full integration with Mastodon/Lemmy/Matrix/Funkwhale
- Paying members can participate in a zero-commission crowdfunding platform (which is a shame that haven’t caught on)
You know what is funny? For years we have talked about “If you are not paying for the product, you are the product”, and yet completely ignore this when it comes to the people hosting Mastodon/Lemmy/Pleroma/Matrix servers. I don’t think people really have learned the lesson.
Who is “they”?
Are you at all familiar with the concept of “market segmentation”? Do you think that every user thinks and values the same as you?