There are plenty of alternatives as stated in the article.

Do you have sources to back up your claims?

A few UK options.

Nuud, Peppersmith, Chewsy

Mentos is Italian-Dutch.

It looks like a What Three Words location.

degoogle

I’ve had a proton account since 2016 but be er really used it much. I am now using it as my main account and have mothballed Gmail but will eventually delete Google altogether.