Basically the company is “losing” money every time someone claims the promotion because they are giving their service away for free.

Normally, companies will have a good estimate on how many people will make use of the promotion and how much money they will “lose”, but sometimes the reality exceeds expectations and so they put a cap on tbe number of times a promotion can be claimed so as to not get exploited too much.

Btw I say “lose” in quotes because it may not be an actual loss of money but a loss of potential earnings from a customer. Also, don’t worry about the downvotes, I’ve seen many innocuous comments also get a few downvotes for no reason.

Not to ruin the absurdity of it, but sometimes they have “until supplies last” on digital promotions because they have a limit on the total number of redemptions.

One of the most gorgeous games I’ve played!

Their war on emulation is the reason I’ll never buy Nintendo again.

Too much water

It’s a better deal to just get the Orange Box bundle because it is 90% off.