The CEO decided that clients were smart intelligent people and treated people as adults. Aka, no discounts, no 99 pricing, it just costs what it costs, as low as we can make it, plus our margin.

JC Penny was already not too well, this helped sink them

JC Penny kinda showed that no. It isn’t pseudocience

Kinda sounds like a specialised calendar?

1 billion of the old Zimbabwean currency (about 12$)

That would be illegal, and you should absolutely not do that. Just like you shouldn’t clone the invidious repos just in case (/s)