I give it 5 years and they’ll be renaming it HBO again.
If that’s in 5 years, what are the 4 rebrands that we’re going to see before then?
Watcho Plus, Looker Supreme, Softcornio, and finally Tony Sopranovision
Tbf renaming it ‘HBO again’ would be pretty funny.
It was fucking stupid to choose Max over HBO in the branding in the first place.
They had the best streaming service until Discovery merged with them. Changing the name along with removing and cancelling all the best shows was enough for me to unsub.
Fuck off, Zaslav. You took what was arguably the most recognizable TV add on brand with the best name for home streaming and turned it into a husk of its former self. Stop cancelling finished products. Stop removing legacy IPs from the platform. Maybe start driving an Acme branded Tesla.
I still call it HBO max.
Change it all you want I’m never going back. It’s crazy how fast they managed to speed-run the enshitification pipeline.
I just resubscribe when some good shows have piled up.
My hot take is that, if you’re not sailing the high seas, HBO (or whatever it’s called this hour) and Apple have the best catalogs of new stuff.
