Musk’s repeated outbursts against advertisers have dried up the main source of revenue for the loss-making company formerly known as Twitter. A recent decision to sue them for heeding his own advice to not buy ads on the platform hasn’t helped. At some point, he will have to provide a fresh infusion of cash to salvage his $44 billion takeover.
The people who aren’t buying Teslas because they hate Musk aren’t gonna change their mind because he sold some stock. The company is tainted forever.
I’m not so sure. The overlap between “people who would like a high end EV” and “people who won’t buy something associated with Musk” has to be pretty big. I imagine if Musk’s roll was reduced the Board would have to put some work in to rebuild their brand, though - maybe by really focusing hard on quality control and longer-than-standard warranties for a few years, the way Royal Enfield did to shake off their own reputation for shoddy workmanship and cheap parts. Then they could let “the Musk years” fade into history and retake their reputation as the Premuim American EV.