China’s Baidu Inc (9888.HK), opens new tab unveiled a slew of new applications for its artificial intelligence technology on Tuesday, including a text-to-image generator and a tool that enables users to develop software applications without coding expertise.

The country’s leading search engine company is among tech firms shifting their focus to the commercialization of large language model (LLM) applications after nearly two years of heavy investment in research and development in models that they tout as alternatives to OpenAI’s GPT.